PR Manager – Global Apparel Brand

We are so excited to be working with a Global apparel brand in finding their next PR Manager, with a strong focus on sustainability you will be working with an established marketing team of 15 and reporting directly into the Marketing Director

Responsibilities:

• Responsible for representing and building the brands presence with the Australian media.
• Working closely with global PR team and alongside the local marketing team to create and implement a local consumer and corporate PR strategy.
• Collaborating with HR, Legal, Store Operations and Management on any crisis communications management.
• Oversee interactions with media monitoring, event coordination, public relations, and influencer agencies.
• Executing the PR strategy, coordinate outreach efforts such as arranging media interviews, facilitating PR photo opportunities, preparing press kits, and coordinating media attendance at events as needed.
• Leading the management, coordination, and execution of traditional fashion PR and retail events, encompassing media showings, collaboration launches, new store openings, appearances by brand ambassadors, and activations.
• Editorial content creation support for broader marketing campaigns
• Coaching and mentoring brand spokespeople at all levels of the business
• Oversee the product seeding and outreach process for Australian media and influencers, which includes managing press kits distribution.
• Manage strategy and implementation of all influencer campaigns.
• In charge of PR budgets, encompassing budget planning, processing invoices, and overseeing vendor management.

Experience:

• Min 5 years PR experience, ideally within a retail background
• Possesses outstanding verbal and written communication skills, along with the ability to create compelling editorial content.
• Experience in managing influencer campaigns with a data-driven approach.
• Demonstrates outstanding interpersonal and communication skills, capable of cultivating and nurturing strong relationships throughout the business hierarchy and with essential media collaborators.

If you’re intrigued and ready to take the next step, don’t hesitate to reach out Email your CV directly to sophia@cvinternational.com.au